Typically, to sell an apartment or a house realtors need to create visually appealing imagery of the already furnished interior. This process is called staging. But what is digital staging? Basically, it involves digitally adding decor and furniture to the interior. This way realtors can forget about the constraints of traditional furnishing. They can just acquire the services of a 3D virtual staging company and get photoreal visuals of the furnished space.
A professional realtor has lots of properties to sell and various problems to solve, including choosing the best virtual house staging services for each case. Read more
In the real estate business, realtors know that the exposure, price, and presentation of a home boost its salability in the market. It takes time to make it presentation-wise though. Furthermore, agencies that still use physical staging know how cumbersome it is and how it can sabotage the listing process. In the meantime, some have discovered pro virtual staging. The technology has removed the physical hassle from the equation and streamlined the whole process of marketing properties online. As a result, they are sold out faster and with less friction from both sides. It is crucial in today’s race for client satisfaction.
Being a real estate marketer can be very rewarding — after all, several benefits come with this career. That being said, it is a rather volatile field, with its fair share of ups and downs. Read more
Realtors often have to deal with empty dull houses with the same layout while trying to take the best pictures for the listings. Apparently, photos of vacant homes don’t sell well because the prospects only look through listings but show no interest in them. Instead, they call competitors who provide attractive virtual staging for properties. Read more
Today, many CGI studios offer virtual staging services. However, it can be quite difficult for an untrained eye to distinguish high-quality digital staging from sloppy amateurish work. Which means many realtors end up with mediocre, if not completely unsatisfactory results, for the price of professional CGI services.
Since every real estate agent and broker has their smartphones with cams, taking property pictures seems easy — no photographer is needed. But the problem is that not all houses look welcoming and cozy in their current state, especially the empty ones. According to Statista, more than 80% of prospects find it easier to visualize the properties that look lived-in. So, if realtors want to draw attention to the listings, they simply have to use images of physically or virtually staged rooms. Read more
Usually, when dealing with vacant homes, realtors have to furnish them first to make them look homey and worth buying. In such cases, many agents choose CGI over physical staging. The reason why they opt for virtual staging for real estate photos is that CG imagery is an effortless and fast solution. See for yourself, they don’t need to rent and transport the furniture, as well as hire movers, a staging agency and photographer. They simply take high-resolution photos of the home, send them to a virtual staging studio – and in just 48 hours the property is fully furnished and ready for sale! Read more
These days, all realtors have Facebook profiles, and some of them have succeeded in growing an impressive number of followers. Since there are so many brokers and agents on the internet, one has to try very hard to stand out among their competitors. An eye-catching ad could be a very effective way to gain more followers and drive potential customers to one’s website. Is there a secret of the best Facebook ads for realtors? Read more
The global pandemic has changed the way realtors and real estate brokers do their business, as well as the idea of home searching for prospects. Precaution measures made it impossible to book actual viewings as freely as before COVID happened, therefore, many realtors switched to 360° view tours. Being two years into the pandemic, buyers got used to taking virtual tours before booking actual viewings, so a digital tour became a must-have for realtors. But how to make a real estate virtual tour work for you and increase your sales? Read more