In order to draw the attention of modern prospects to real estate offers, realtors and brokers cannot go for anything less than Instagram-worthy photos in their listings. There’s simply no other way to stand out from thousands of competitors on the same platforms. What one needs to know in order to get amazing images is that they have two options that both include photo editing software for real estate. Read more
Effective real estate promo and marketing campaigns should be built around jaw-dropping property images. However, most of the homes that realtors deal with are far from looking stunning or even livable. Vacant houses are uncozy while as-is properties are too shabby. In such cases, one can opt for physical or virtual home staging for realtors to help the cause. Read more
When browsing real estate listings, prospects pay close attention to a living room. That’s the place where they envision themselves relaxing after a busy day and having fun so it has to be perfect. Thus, having stylish images of a family room is a must for property listings. One of the biggest questions for realtors and real estate brokers, though, is how to stage furniture in a living room so it strikes a chord with potential buyers?
Selling an empty house could be tricky even for experienced realtors. Since such a property demonstration lacks attractive features and doesn’t look homey, prospects often pass by. For the better presentation of the house, an agent has to find a way to furnish it with stylish items and decor. They can hire an interior decorator for physical furniture staging or go through the virtual interior design process. Read more
According to Forbes, social media has become a major aspect of the real estate business. And it comes as no surprise since more and more realtors use socials to expand their network and boost their businesses. Surely, it would be easier to stand out from the competition if one had bulletproof social media marketing tips for realtors at hand. But where to get those? Read more
Today, many real estate agents don’t see a property brochure as a relevant promo and marketing tool. Partly because, according to surveys, 50% of prospects found their new homes on the internet. That means a print brochure runs the risk of becoming an addition to online listings with no value on its own. Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
There is so much information on real estate marketing solutions out there that realtors easily get puzzled on which tips to try first. Some might work, while others are just gimmicks. With a guide like this one, there’s no need for realtors to go by trials and errors — they just pick time-tested solutions and incorporate them into their business. Read more
According to the National Association of Realtors, there are currently 2 million active real estate licenses in the USA. This means that competition in the market is very fierce so every potential client counts. Building lasting connections with customers is vital, so realtors have to be laser-focused when it comes to email marketing for real estate agents. Read more
Selling fixer-upper homes is always a challenge for real estate agents and brokers. As-is property is often shabby and outdated — there are cracks in the ceiling, worn-out parquet, stains on the wallpaper, etc. In such cases, agents have to use either physical or virtual interior renovation design to improve the repair. Read more