As the Mortgage Report state, staged photos get more interest and sell or rent 73% faster than unstaged ones on listing platforms. It’s not surprising since people can better envision how their home could look like, rather than viewing empty rooms. What’s more, nowadays many real estate agents turn to virtual staging or 3D home staging as a cost-effective alternative to a physical one.
Selling empty houses is an endurance test that falls on every realtor and real estate marketer. Even if the floor layout is convenient and construction materials are of high quality, prospects still dawdle on buying the house because all they thrive for is a cozy homey atmosphere. Yep, the struggle is real! Read more
The real estate market is bursting with offers from realtors and real estate agents. A huge number of listings lead to such an intense competition that all offers look the same and can’t be embedded in prospects’ minds. Read more
Just as digital solutions have replaced traditional photosets for manufacturers, virtual staging is slowly but surely replacing physical staging for realtors and real estate marketers. Virtual furniture arrangement is a reasonable solution in cases when properties look on the photo much worse than they are in life. Let’s be honest, empty houses don’t sell well because it’s impossible to catch prospects’ attention with photos of white empty boxes. Therefore, a realtor needs to find a way to get stunning lively visuals for listings quickly and economically. Read more
Every real estate marketer and realtor is fully committed to present properties at their best. Eloquence, physical or virtual staging, photo editing — whatever it takes, they will do it. To keep up with the modern real estate market demands and save budget at the same time, realtors often do virtual staging themselves in staging apps. However, although applications are a free and fast option, they don’t provide the most realistic virtual staging. Staging in the app is often of bad quality and looks so amateurish — you won’t catch a client with stuff like that. Read more
Looking at the ever developing real estate market today, realtors and marketers just have to look for new creative solutions for selling outdated homes to stay relevant. The thing is, photographs of obsolete houses in the listings don’t attract prospects so the cost of advertising doesn’t justify itself. Therefore, there’s no doubt in any experienced realtor’s mind that it’s time to fix the property’s look using home remodeling. Read more
For real estate, the decent presentation of the property is of key importance — you can’t sell a house using only a text description and a black and white 2D drawing. To create a competitive offer, realtors and real estate marketers need to provide high-quality photos of each room. Read more
One of the many areas that have developed in the realty industry is real estate photo editing. Gone are the days when the best way to make homes look real and convincing to prospective buyers was by physically arranging furniture and photographing it.
Listing photos of empty houses look depressing and unappealing, hence, realtors desperately need top-notch property images to attract prospects. Traditionally, to solve this problem, real estate agents order physical staging but for today’s reality this option is too expensive and time-consuming. Read more
Ten years ago, Virtual Reality (VR) and Augmented Reality (AR) were the stuff of science fiction movies, but not anymore. Today VR and AR are a part of the mainstream efforts to make life and work easier in different areas. Read more