When aspiring realtors do their research on real estate marketing tools they need for their career, they get overwhelmed by the number of articles on the topic. However, are all these tips still relevant? The market changes every year so real estate agents and brokers might need a new guide on necessary promo materials in 2021. Read more
When working with as-is properties, realtors face uncozy empty rooms, tons of clutter, stains, and outdated finishings. Without work done, such houses can’t be sold at a fair price. Even if the property has a perfect layout and a big backyard but looks tacky and shabby, prospects most likely will turn their back on it. Thus, agents have to do staging to sell it. Read more
Selling empty properties on the luxury real estate market is quite a challenge for realtors. A vacant house looks uncomfortable and deserted, especially if it is a large and spacious expensive dwelling. To make this place feel like home, realtors have to rent or buy first-class furniture and hire decorators for luxury home staging. All in all, depending on the cost of a house and its square footage, the price of physical staging can go up to tens of thousands of dollars. Read more
Selling an empty and outdated house, realtors realize that they must give the property a cozy and lived-in look to win a client. And if you don’t know where to start, consider investing in kitchen staging first as the kitchen is the heart of a home, a place where the whole family gathers. By revamping just this one room, you will make your listing look more homey and attractive in an instant. Read more
When planning a marketing campaign, most beginner realtors start to search the internet for pro tips. Soon they notice how many strong competitors they have on the market. Some of them have been running effective promo campaigns using advanced marketing materials for realtors and cutting-edge CG tools. As a result, they are on top of the game. How can an aspiring real estate agent achieve the same result and even keep ahead of the competition? Read more
Realtors who have been on the market for a long time know that selling empty properties is quite a challenge. Such houses all look the same in the photos — unattractive and characterless. Therefore, it’s too difficult for prospects to imagine this property as their home, and they opt for another more tempting offer. However, realtors can solve this problem by using physical staging or virtual house design. Read more
Experienced realtors know that posting listings with pictures of empty houses and a formal short description is not the most effective sales method. Faceless listings are boring, and once a prospect gets bored, you risk losing them to your competitors with more luring offers. So, if you want to get ahead of all other realtors, consider using a new strategy, i.e. real estate storytelling. Read more
Have you ever seen the listings of your competitors in real estate and noticed that they were way more advanced than yours? Have you asked yourself how they’d achieved it? We have the answers. Firstly, they don’t post photos of empty houses but digitally stage them instead. Secondly, they often add engaging CG solutions such as virtually staged floor plans to their offers. Read more
What makes a real estate listing an effective sales tool? Of course, its efficiency and conversion directly depend on every single visual — from property photos to floor plans. Traditional 2D drawings are often too complicated to understand for anyone but engineers. Read more
Choosing virtual staging is one of the modern techniques that many real estate agents, as well as marketers, prefer these days. The fact is that in order to sell the chosen property, it is vital to show it in a presentable light, and that is not always a possibility without any designer interference. While there are two types of staging – traditional and virtual, the former has proven to be a lot more effort-requiring and expensive when compared to the latter one. Read more