Realtors often have to deal with empty dull houses with the same layout while trying to take the best pictures for the listings. Apparently, photos of vacant homes don’t sell well because the prospects only look through listings but show no interest in them. Instead, they call competitors who provide attractive virtual staging for properties. Read more
The real estate market has been flourishing for decades now. That is why so many world economists use it as a definite indicator of all the economic news and changes. Since 2020 is more than a challenging year for all the fields, it is safe to assume that difficulties haven’t gone unnoticed for real estate marketing too. Read more
Today, many CGI studios offer virtual staging services. However, it can be quite difficult for an untrained eye to distinguish high-quality digital staging from sloppy amateurish work. Which means many realtors end up with mediocre, if not completely unsatisfactory results, for the price of professional CGI services.
Since every real estate agent and broker has their smartphones with cams, taking property pictures seems easy — no photographer is needed. But the problem is that not all houses look welcoming and cozy in their current state, especially the empty ones. According to Statista, more than 80% of prospects find it easier to visualize the properties that look lived-in. So, if realtors want to draw attention to the listings, they simply have to use images of physically or virtually staged rooms. Read more
Usually, when dealing with vacant homes, realtors have to furnish them first to make them look homey and worth buying. In such cases, many agents choose CGI over physical staging. The reason why they opt for virtual staging for real estate photos is that CG imagery is an effortless and fast solution. See for yourself, they don’t need to rent and transport the furniture, as well as hire movers, a staging agency and photographer. They simply take high-resolution photos of the home, send them to a virtual staging studio – and in just 48 hours the property is fully furnished and ready for sale! Read more
These days, all realtors have Facebook profiles, and some of them have succeeded in growing an impressive number of followers. Since there are so many brokers and agents on the internet, one has to try very hard to stand out among their competitors. An eye-catching ad could be a very effective way to gain more followers and drive potential customers to one’s website. Is there a secret of the best Facebook ads for realtors? Read more
The global pandemic has changed the way realtors and real estate brokers do their business, as well as the idea of home searching for prospects. Precaution measures made it impossible to book actual viewings as freely as before COVID happened, therefore, many realtors switched to 360° view tours. Being two years into the pandemic, buyers got used to taking virtual tours before booking actual viewings, so a digital tour became a must-have for realtors. But how to make a real estate virtual tour work for you and increase your sales? Read more
In order to draw the attention of modern prospects to real estate offers, realtors and brokers cannot go for anything less than Instagram-worthy photos in their listings. There’s simply no other way to stand out from thousands of competitors on the same platforms. What one needs to know in order to get amazing images is that they have two options that both include photo editing software for real estate. Read more
Effective real estate promo and marketing campaigns should be built around jaw-dropping property images. However, most of the homes that realtors deal with are far from looking stunning or even livable. Vacant houses are uncozy while as-is properties are too shabby. In such cases, one can opt for physical or virtual home staging for realtors to help the cause. Read more
When browsing real estate listings, prospects pay close attention to a living room. That’s the place where they envision themselves relaxing after a busy day and having fun so it has to be perfect. Thus, having stylish images of a family room is a must for property listings. One of the biggest questions for realtors and real estate brokers, though, is how to stage furniture in a living room so it strikes a chord with potential buyers?