The global pandemic has changed the way realtors and real estate brokers do their business, as well as the idea of home searching for prospects. Precaution measures made it impossible to book actual viewings as freely as before COVID happened, therefore, many realtors switched to 360° view tours. Being two years into the pandemic, buyers got used to taking virtual tours before booking actual viewings, so a digital tour became a must-have for realtors. But how to make a real estate virtual tour work for you and increase your sales? Read more
In order to draw the attention of modern prospects to real estate offers, realtors and brokers cannot go for anything less than Instagram-worthy photos in their listings. There’s simply no other way to stand out from thousands of competitors on the same platforms. What one needs to know in order to get amazing images is that they have two options that both include photo editing software for real estate. Read more
Effective real estate promo and marketing campaigns should be built around jaw-dropping property images. However, most of the homes that realtors deal with are far from looking stunning or even livable. Vacant houses are uncozy while as-is properties are too shabby. In such cases, one can opt for physical or virtual home staging for realtors to help the cause. Read more
When browsing real estate listings, prospects pay close attention to a living room. That’s the place where they envision themselves relaxing after a busy day and having fun so it has to be perfect. Thus, having stylish images of a family room is a must for property listings. One of the biggest questions for realtors and real estate brokers, though, is how to stage furniture in a living room so it strikes a chord with potential buyers?
Many realtors and real estate brokers use CGI in real estate marketing and promo. Understandably so, this technology does miracles to property pictures as it allows filling empty homes with furniture, improving finishings, and even completely renovating houses virtually.
Moreover, since all the improvements are done in CG software, realtors don’t have to worry about physical home staging and remodeling. This way, they can save their time, money, and energy on images and invest them into real estate marketing campaigns and ads.
As a virtual staging studio, we know all about CGI and how it helps realtors to promote better and sell faster. Keep scrolling to learn 7 surefire ways CG solutions can skyrocket real estate marketing campaigns!
#1. Sell Off-Plan Real Estate with Photorealistic CGI
Often, realtors sell homes “off the plan”, i.e. properties that haven’t been built yet. In such cases, there is no other solution but to use CGI in real estate presentations. Professional CG artists can deliver photorealistic 3D renderings of the house and complete it by a beautiful garden, furniture, and decor. Such 3D visualizations give potential buyers an idea of how real estate will look once it’s finished and showcase its key features.
#2. Make Client-Friendly Listings with Self-Explanatory 3D Floor Plans
Another brilliant idea for real estate marketing is to replace all 2D drawings with 3D floor plans. These are self-explanatory, thus, prospects don’t need any special architectural drawing knowledge to understand real estate layout. Unlike a 2D draft, a 3D floor plan is not just a set of lines and gaps, it shows a house in miniature.
One glance at this CGI would be enough to figure out the number of rooms and their layout, as well as the height of the ceilings and general proportions of the dwelling. By using such CGI in real estate listings, realtors can eliminate buyers’ doubts about a property and reduce the number of questions they might have in advance.
#3. Create a Jaw-Dropping Single Property Website
A single property website is a perfect real estate marketing tool when it comes to luxury homes. The site should store all data and CGI of real estate: marketing copy, exterior and interior images, 3D floor plans, neighborhood photos, a virtual tour around the property, and such.
The individual property website is where customers come from all online ads and SMM. Therefore, realtors have to be sure it provides first-class real estate CGI to strike a chord within high-end prospects.
#4. Improve Real Estate Visuals for Print Collaterals
Using CGI, realtors can get mind-blowing visuals for print collateral materials such as a property brochure, leaflets, postcards, posters, door hangers, you name it. Even if the house’s outdoors or indoors don’t look their best, CG artists can improve their photos in no time.
Not only are they able to retouch some minor defects in CG graphic editors, they can also refresh the wall paint, trim the lawn and add greenery. Such small improvements look natural and not over-the-top so real estate images don’t make a false impression on prospects.
#5. Give Email Subscribers a Virtual Tour Around the House
We recommend realtors reconsider their email marketing and break the monotony of newsletters by sending subscribers invitations to virtual viewing of the house. Virtual tours are a highly engaging, interactive, and non-binding way to see a property. Prospects don’t even need to allocate special time for that. They can examine properties in between business meetings or while being at home with their families.
First-class CGI in real estate email marketing makes subscribers click on the link that leads to the realtor’s website. Here they can spend a good 30 minutes virtually walking around the house. Soon they will find themselves browsing other listings on the same site to compare the options. Needless to say, virtual tours can skyrocket website conversion with its immersive and engaging qualities.
#6. Use Life-Like CGI in Real Estate Social Media Marketing
Using CGI in real estate social media marketing provides realtors with a bunch of visual content at no extra cost. For example, CG artists can use the same property and restyle or virtually renovate it in different ways. Or, create several 3D floor plans for one house.
By posting this CGI on social media, realtors can spark conversation with their audience on what options they like more. This way, they not only get ever new content to impress their followers but establish a more solid interaction with them.
#7. Perfect Real Estate Images for Online and Offline Adverts
No one disputes that realtors have to advertise their services with striking house visuals. And the best way to get those is using CGI in real estate promo. Since it’s an advert, CG artists can use their imagination and spruce up the image so it gets instant attention.
With the help of CG services, empty houses can be restyled, staged with new furniture, and even renovated inside and out. After the property picture is improved, all that’s left to do is add a marketing copy or on top of the advertising layout.
So what benefits can realtors gain from computer-generated technology? With CGI in real estate, they can start promoting off-the-plan properties and sell those long before they are completed. Using 3D, agents can also enhance their email marketing with innovative and engaging virtual tours. No less important, CG services allow realtors to create killer content for their social media and improve print collateral and online/offline adverts.
Ready to get stunning CGI for your real estate marketing? Order virtual staging services from us, and you will get cutting-edge CG solutions for all your marketing goals!
Selling an empty house could be tricky even for experienced realtors. Since such a property demonstration lacks attractive features and doesn’t look homey, prospects often pass by. For the better presentation of the house, an agent has to find a way to furnish it with stylish items and decor. They can hire an interior decorator for physical furniture staging or go through the virtual interior design process. Read more
According to Forbes, social media has become a major aspect of the real estate business. And it comes as no surprise since more and more realtors use socials to expand their network and boost their businesses. Surely, it would be easier to stand out from the competition if one had bulletproof social media marketing tips for realtors at hand. But where to get those? Read more
Today, many real estate agents don’t see a property brochure as a relevant promo and marketing tool. Partly because, according to surveys, 50% of prospects found their new homes on the internet. That means a print brochure runs the risk of becoming an addition to online listings with no value on its own. Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
There is so much information on real estate marketing solutions out there that realtors easily get puzzled on which tips to try first. Some might work, while others are just gimmicks. With a guide like this one, there’s no need for realtors to go by trials and errors — they just pick time-tested solutions and incorporate them into their business.
On top of that, with CGI, real estate agents can get any type of visuals for promo and marketing campaigns — no fuzz, no buzz. They no longer need to hire a staging agency and photographer, and buy or rent furniture and decor. All realtors must do is to set up the task and send a detailed brief to a virtual staging studio. And in just a few working days, CG artists will provide them with a full set of visual materials for the successful jumpstart of a promo campaign.
So what marketing solutions for the real estate business do agents need? Let’s dive right into it!
#1. Email Marketing Based on Storytelling
Emails newsletters are considered one of the most effective real estate marketing solutions since every person checks email many times a day. Especially those who are in search of a new home. Naturally, realtors use emails to stay in touch with clients and promote listings. However, in order to stand out from the competition and other incoming promo emails, real estate agents must operate at a higher plane.
To put it simply, one has to tailor emails based on previous interactions with clients and add more personality to connect with prospects on the emotional level. Ultimately, customers like real estate marketing to include storytelling so they could learn all about the house, neighborhood, local community, etc. And telling stories is much more compelling with eye-catching pictures of the property, walkthroughs, and 360° virtual tours.
A realtor can also share customer referrals and success stories. Such emails must be sweet and simple and deliver the main idea that this agent knows exactly what their clients need. To create a compelling story, one has to enhance it with powerful visuals — photos of happy customers in front of their new home, collages of interior and exterior pictures, and so on.
#2. Authenticity on Social Media
Every business today uses social media and it is also an important real estate marketing solution. To win more leads from socials, realtors are becoming more active on networks interacting with users and promoting properties using the best visuals. The key to success in SMM is to be more open and less formal. Studies say it’s better to have no more than 20% of the promo posts, otherwise, people can get bored and unfollow the page.
To diversify their content, real estate agents can share tips on buying and selling houses, as well as their experiences, market analytics, not to mention posting something personal from time to time. This way an unknown formal agent becomes someone red-blooded, a friend to their audience. Needless to say, engaging visuals are a must for socials, so one has to use many different types of imagery — collages, GIFs, property interiors and exteriors pics, photos of the house before and after virtual staging, etc.
#3. Realistic 360° Virtual Property Tours
The latest survey of the National Association of Realtors shows that 50% of US adult internet users consider virtual tours “very useful” real estate marketing solutions that help them to make purchase decisions. And no wonder! Realistic digital viewings allow prospects to have an accurate preview of the house without making them leave their homes. Therefore, more and more buyers prefer exploring homes via 360° virtual tours before booking actual viewings.
Some time ago, this CG solution was used mainly by high-end clients who looked for real estate abroad. But it all massively changed in the last 2 years, when due to lockdowns people weren’t allowed to visit houses. Using 360° tours, prospects could safely explore properties without risking their health and apparently they got used to this comfort.
#4. An Optimized Real Estate Website with a SEO Blog
A realtor’s website can be one of the most powerful real estate marketing solutions if it is informative and properly optimized. If an agent wants to boost their website ranking in Google, they must know that the quantity of content doesn’t matter. What really helps is SEO optimization for every website page. And an optimized real estate blog can be the most effective solution for a site.
But what can a realtor share on a blog? Any insightful information that might help prospects to learn more — trend analytics, infographics, professional tips on the legal side of selling and buying properties, etc. All blog posts should be SEO-optimized by specialists, both texts and images-wise. It is best to illustrate the articles with unique visual materials such as virtually staged interiors, awe-inspiring exterior views, and 3D floor plans of real estate.
#5. Top-Notch CGI Solutions for Marketing Campaigns
Considering how quickly the photorealistic rendering technologies are developing, it is high time for realtors to completely switch to 3D solutions and stop using physical staging. Besides the fact that real estate rendering services save realtors’ money and time, the resulting images look like real photos. Thus, there’s no point in wasting resources on actual staging and renovation.
There are several ways to get top-notch visuals for real estate marketing solutions. For instance, when selling vacant homes, realtors can ask CG artists to digitally stage them with matching furniture and decor. If it is about promoting an as-is property with outdated interiors and furnishings, it can also be virtually restyled in the most trendy style. For a full real estate makeover, CG artists can do both interior and exterior digital renovation. And if a realtor is struggling to make listings informative and client-friendly, they can replace complex 2D drawings with self-explanatory 3D floor plans.
The best way to make all aforementioned real estate marketing solutions work is to be proactive and authentic in your email and social media marketing, as well as invest your time and money in a professionally optimized website. Moreso, offering customers exciting experiences like 360° virtual tours is another hack that most real estate agents don’t use to the fullest. And, of course, to work magic, you need to start using CG solutions that can improve properties without any physical staging and renovation.
Excited to try these solutions in your real estate marketing? Contact our client managers right now and get any type of photoreal virtual staging services to boost your campaigns!