Being a real estate marketer can be very rewarding – after all, there are several benefits that come with this career. That being said, it is a rather volatile field, with its fair share of ups and downs.
This is because the success of real estate is dependent on a number of variable factors such as banking rates, economic situations, and job growth. Furthermore, having limited time and resources means that marketers have to focus theirs on strategies that can effectively convert leads and generate revenue in the shortest time frame.
It is very natural to find all of this very overwhelming. However, does not have to be the case. Here are some key real estate marketing tips that will help you increase your know-how as a marketer and generate the best of sales – no matter what the market situation is.
#1. Identify Your Target Market
One of the biggest mistakes you can make as a real estate marketer is to fail to identify and focus on a target audience. As with any other field, finding customers is getting tougher by the day, and so is generating sales. While it may seem lucrative to cater to a large market all at once, it is always better to find a niche real estate market and grow expertise in it.
Make sure to invest in some solid real estate marketing research to find the market that will benefit the most from the kind of properties you are showcasing. Also, perform competitor research to find out what other marketers are doing in the field. Observing your competitors’ marketing strategies for real estate agents will help you understand current trends better and allow learning from their mistakes.
#2. Make a Marketing Plan
Since time and resources are limited when you are marketing for real estate agents, it is extremely important for you to make sure that you are investing yours well. There are literally hundreds of areas where you could spend your money, and at first glance, they all may seem like successful strategies.
At the end of the day, however, you have to evaluate and prioritize a real estate marketing strategy that suits both your target market and your budget. This requires careful planning. For instance, if you are marketing to young couples, the best way to do so is via internet-based marketing, but if you are marketing to older couples, you may need a more hands-on approach, such as handing out flyers and business cards.
#3. Make a User-Friendly Website
In real estate markets, a website is practically a virtual business card. No matter who you market to, having a good-quality website is a must. Make sure that your website has intuitive web design, is optimized for viewing on all kinds of devices (desktops, laptops, tablets, and mobiles), has an attractive landing page, and sports branded images of your listings. These things help capture more leads, which naturally helps in maximizing sales.
Additionally, you should also make sure that the design and content on your website is up to the latest Search Engine Optimization (SEO) requirements. SEO will help your website get more clicks by being ranked higher on search engines organically. This, in turn, will help bring more inbound leads to your website that you can then work on converting.
#4. Set Up a Good Social Media Strategy
With the average person spending as much as over 2 hours on social media every day, it only makes sense for you to make yourself known on social media as a real estate marketer as well. Make sure that you have active social media pages on all popular social media networks – this includes Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Instagram.
Each has its own key strength and will serve to benefit your real estate marketing plan in different ways. For instance, Facebook offers the benefit of a larger reach and convenient settings for advertising campaigns, while platforms like Pinterest and Instagram allows you to showcase the visual aspects of your listings – especially if you are marketing luxury real estate. By utilizing your social media pages to engage with users, you can easily promote your property listings and drive up sales through engagement.
#5. Make Use of Imaging and Virtual Staging
As a real estate marketer, your goal is to show your customers how ideal it would be to live in a property and call it home. This requires good storytelling, which can only be possible with the help of convincing and accurate visuals. Having high-quality photos of your listings is a great start, but it does not end there. A great way to drive up sales by engaging potential customers is to give them a virtual tour of your property.
Virtual 360 view tours can easily be set up on your website and/or social media, and help your customers get an accurate preview into what living in a house would really feel like. Virtual tours can easily be created with the help of 360 virtual staging – it is basically a process where you can have your property virtually staged to create a realistic “lived-in” picture – without having to go through the cost-intensive task of physical staging. At ArchiCGI, we virtually design both interiors and exteriors with the help of 3D furniture models and decor elements to render enticing styles and create high-quality custom images of your property.
#6. Encourage Referrals and Word-of-mouth
One of the most underrated ways to maximize sales in real estate markets is to have your customers spread the word. Making a dedicated Zillow page and have your customers add their testimonials is a great way to get started. Seeing real people review your real estate services in a good light will automatically place you high on the charts and encourage prospective customers to approach you.
Another great idea is to add email and social sharing buttons on your website. This will allow shoppers to share their top housing choices with family and friends, and in turn, help spread the word about your listings and services.
#7. Maintain Good Response
Anyone who is marketing in real estate is only worth their salt when they maintain a good rapport with both prospects and customers. For starters, ensure that prospective customers know where to contact you – clearly state your information on all pages of your websites.
Reply to emails and messages on a regular basis, and set auto-responders in case you are away for a while. Make sure to have a good relationship with your past clients as well, for they can often lead to referrals through testimonials and word-of-mouth. Small things, such as sending a local care package or a complimentary moving truck after you have closed the deal, and send greetings for common occasions such as Christmas and New Year will help you build a long-term relationship with your client that can pay off well in terms of referrals.
Becoming a top real estate marketer is certainly not easy as pie, but it is not rocket science either. So long as you are aware of your target market, employ the latest trends and practices, and use the right kind of visuals, you can easily make steady conversions and become a top player in the field.
Thinking about where you can get your property virtually staged at affordable rates? Contact ArchiCGI for virtual staging services and our team of professional 3D artists will be happy to help you create high-quality digital designs as per your requirements.