When surveying the real estate market, people are not simply looking for listings. They are curious about lifestyles they can potentially have in a home. That’s why real estate agents should create a particular narrative in their listing of what it’s like to live in a place they offer.
However, sometimes they might feel like running out of ideas on how to tackle such a task and, in the meantime, reiterate specs and data. Also, in such a competitive environment, it gets harder to make the listings attractive like bees to flowers and sell.
However, there are some valid tips that can drastically improve the situation. So, here are 7 ways to make real estate listings stand out, including virtual staging, SEO, and video content. They will help revive stale listings, create new ones, and make them shine in any marketing channel.
#1. Write an Irresistible Listing Description
The right wording conveys the right message that attracts the right people. When first visiting the home, it is important to take notes of the key features and the things that make it compelling. Then, realtors should reflect on what makes this home “the one”, what its best elements are, and what would make a great opening for the listing.
Other helpful questions to craft great real estate listings will be what can make the prospects buy the house if there’s something they remember most about it. In a nutshell, the description should tell the story of why a person should see the house and, most of all, live in it.
#2. Optimize the Listing Channels
SEO optimization is also crucial when drawing people’s attention to real estate listings. The more the channel is optimized, the better it is ranked in search engines like Google. Thus, according to SEO Stats for 2020, only on the first page, the first five organic results appropriate 67.60% of all the search.
One of the core parts of any SEO strategy is a list of keywords. They mirror people’s wants and needs in a particular area. So, by tracking the terms the prospects use when searching for the properties and adding them to the listings, realtors can target people with the most relevant content. The number of keywords used for a particular listing increases its chances to be seen on the first page in search results.
#3. Add 3D Floor Plans
The more information a real estate agent provides, the more arguments the buyers get to purchase the property. Thus, state-of-the-art 3D floor plans will be a great addition to real estate listings. It’s an ideal alternative to confusing and boring scratches that only architects can understand.
Such plans provide a terrific overview of the floor plan layout in 3D. It’s a more progressive way to get a true “grasp” of a property or home design and assess its potential. They make the listings more presentation-wise and yet enough information to decide on the purchase here and now.
#4. Stage a Property for the Listing
Staging is a strong way to make real estate listings stand out. 83% of buyers’ agents said that staging helped potential buyers see the selling property as their future one, according to the National Association of Realtors’ 2019 study.
However, physical staging proved to be burdensome – to get temporary decor or furniture supplied, arrange the space, hire a photographer, get the rooms photographed, wait for post-production and pick the best shots, etc. Nowadays, a lot of real estate agencies turn to virtual staging as a decent alternative. It is double faster, saving, and flat-out effective.
Thus, CG artists can create customizable designs that tap into the wants of the target audience. For example, to reach extended families, they can put the good china on the table in the dining room to lend the look of “togetherness” to family meals. The same way, they can place digitally the couches and chairs in the living room to make it warm and welcoming. Virtual staging is the best way to make people believe that they belong to this place.
#5. Implement a 360-degree View Tour
Nowadays, this mind-blowing 360 virtual staging delivers the best possible digital customer experience. It allows prospects to view and assess the living space anytime and from any place. The 360-degree view tour means walking through the home and examining it in detail. It’s super effective, especially before the actual showing.
This kind of 3D content makes prospects spend more time on real estate listings, which also means higher Google rankings. It also helps achieve more deals. Thus, some studies prove that 360-degree virtual tours bring about four times as many inquiries as typical listing and almost 50% more leads.
#6. Go with “Before-After” Concept
Contrasts always work perfectly. It’s a marketing trick used in any business. If an agent is selling a house, they can show an empty space and near here a few design options. Again, potential buyers may feel from the first seconds what it’s like to live there. Before-after slides expand their imagination on how to use and stage the living space. Moreover, they build a sort of before-after bridge. It says “here’s where you’re now and here’s where you can be, and you can get there by purchasing this home.”
The technology is a part of virtual staging as well. Unlike physical staging, this one allows for adding customizable elements. For example, if the real estate agent is dealing with luxury homes, a CG artist can add some brand furniture and decorations to the design. It definitely makes real estate listings distinctive amongst hundreds.
#7. Integrate an Eye-Catching Video
When talking about the listings, it’s always about the customer experience. A striking video can show the agent’s expertise, the property’s benefits to the fullest, price vs. value ratio and so on. It is also possible to add some mood music and narrative that provoke emotions that, in due turn, make take actions.
However, the best-case scenario is using a 3D animation. It’s less onerous than filming and physical staging. The technology invites the audience to a tour to see the property, the exterior design, and the surroundings. Inside the house, it shows the usability of furniture in motion, showcases every corner and angle of the layout and every interior detail. The 3D animation will definitely give a competitive edge to the listing.
Taking into account that a quarter of real estate leads like the video as a way to view the listing information, it is a smart investment to draw the best leads for high-profile real estate listings. By the way, after embedding videos, it is critical to optimize them as well. It will add to the overall positioning of the listings in Google.
Real estate listings are the first go-to resources when facing the properties for the first time. They can either attract potential buyers and make them purchase or turn them off and make opt for competitors. That’s why making them interesting, interactive, and helpful is not optional anymore.
Willing to make your listings sell? Turn to our virtual staging services, and we’ll make them shine amongst competitors.