Effective real estate promo and marketing campaigns should be built around jaw-dropping property images. However, most of the homes that realtors deal with are far from looking stunning or even livable. Vacant houses are uncozy while as-is properties are too shabby. In such cases, one can opt for physical or virtual home staging for realtors to help the cause. Read more
Many realtors and real estate brokers use CGI in real estate marketing and promo. Understandably so, this technology does miracles to property pictures as it allows filling empty homes with furniture, improving finishings, and even completely renovating houses virtually. Read more
Selling an empty house could be tricky even for experienced realtors. Since such a property demonstration lacks attractive features and doesn’t look homey, prospects often pass by. For the better presentation of the house, an agent has to find a way to furnish it with stylish items and decor. They can hire an interior decorator for physical furniture staging or go through the virtual interior design process. Read more
According to Forbes, social media has become a major aspect of the real estate business. And it comes as no surprise since more and more realtors use socials to expand their network and boost their businesses. Surely, it would be easier to stand out from the competition if one had bulletproof social media marketing tips for realtors at hand. But where to get those? Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
There is so much information on real estate marketing solutions out there that realtors easily get puzzled on which tips to try first. Some might work, while others are just gimmicks. With a guide like this one, there’s no need for realtors to go by trials and errors — they just pick time-tested solutions and incorporate them into their business. Read more
Selling fixer-upper homes is always a challenge for real estate agents and brokers. As-is property is often shabby and outdated — there are cracks in the ceiling, worn-out parquet, stains on the wallpaper, etc. In such cases, agents have to use either physical or virtual interior renovation design to improve the repair. Read more
When aspiring realtors do their research on real estate marketing tools they need for their career, they get overwhelmed by the number of articles on the topic. However, are all these tips still relevant? The market changes every year so real estate agents and brokers might need a new guide on necessary promo materials in 2021. Read more
When working with as-is properties, realtors face uncozy empty rooms, tons of clutter, stains, and outdated finishings. Without work done, such houses can’t be sold at a fair price. Even if the property has a perfect layout and a big backyard but looks tacky and shabby, prospects most likely will turn their back on it. Thus, agents have to do staging to sell it. Read more
Selling empty properties on the luxury real estate market is quite a challenge for realtors. A vacant house looks uncomfortable and deserted, especially if it is a large and spacious expensive dwelling. To make this place feel like home, realtors have to rent or buy first-class furniture and hire decorators for luxury home staging. All in all, depending on the cost of a house and its square footage, the price of physical staging can go up to tens of thousands of dollars. Read more