Marketing for real estate agents is a sensitive process. When done right, it can be very rewarding and yield recurring clients. When done wrong, however, it can lead to recurring expired listings and loss of money and resources. Read more
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The internet has firmly established itself as the go-to place for property shoppers. After all, 99% and 90% of millennials and baby boomers respectively start their search for homes online. More so, according to 47% of realtors, the highest quality leads come from social media. Read more
The popularity of the internet has fundamentally changed how marketing in real estate works. Gone are the days when yard signs showed properties were on sale – as many as 51% of homebuyers in the United States today rely on online purchases. Read more
When a realtor strives to sell empty properties or outdated houses, they have to provide attractive images to catch prospects’ attention. Therefore, they choose real estate photo enhancement as a budget-saving option to get outstanding pictures for listings. Read more
Spotting the target market allows companies to work out effective marketing strategies. Usually, it is defined by a group of individuals that have the same needs or qualities. These people are basically the end-users that tend to buy the company’s product. The real estate business is not any different. Read more
Marketing strategies for real estate are probably the biggest challenge for the agency’s marketers. The reason is as simple as it is – the market is volatile and it’s not easy to grab the potential buyers’ attention in such a competitive environment. Read more
Searching for a new home, prospects are looking through dozens of listings daily. They quickly scroll through the offers with empty rooms and tacky interiors before remarkable traditional or virtual property staging catches their eye. Therefore, to put some extra effort into staging is often the only solution for realtors to actually sell properties. Read more
The National Association of Realtors 2018 Member Report states that there are over 1.3M realtors in the USA. It’s a 6% increase compared to 2017. In order to stay far enough ahead, keeping up with real estate market trends is a must. Read more
Digital staging for real estate is a quite popular technology widely used by Realtors to get impressive visuals fast and without extra expenses. However, having top-notch images doesn’t guarantee marketing success, because a Real Estate Agent is not necessarily an effective Marketer. Read more
The cost of virtual staging is kind of a mystery for Realtors who used to traditional physical staging. They surely know that the price of a physical one depends on furniture and transport rent, and also includes a staging consultant’s fee.