According to the National Association of Realtors, most real estate buyers use the internet to look for housing for sale. Keeping up with this trend, over 90% of real estate agencies have websites with property listings. But that alone is not enough. Read more
When it comes to creating marketing strategies for real estate, agents tend to follow a similar pattern. This includes conducting open houses, buying newspaper ads, updating online listings, sharing them on social media, sending out flyers, and of course, putting up the good old yard sign. Read more
Listing photos of empty houses look depressing and unappealing, hence, realtors desperately need top-notch property images to attract prospects. Traditionally, to solve this problem, real estate agents order physical staging but for today’s reality this option is too expensive and time-consuming. Read more
With advanced 3D technologies, real estate agents can stop using photos of empty rooms for listings or waste their money on expensive physical staging. Virtual services provide stunning CG imagery quickly and save the realtor’s budget at the same time. Read more
Marketing for real estate agents is a sensitive process. When done right, it can be very rewarding and yield recurring clients. When done wrong, however, it can lead to recurring expired listings and loss of money and resources. Read more
The internet has firmly established itself as the go-to place for property shoppers. After all, 99% and 90% of millennials and baby boomers respectively start their search for homes online. More so, according to 47% of realtors, the highest quality leads come from social media. Read more
Spotting the target market allows companies to work out effective marketing strategies. Usually, it is defined by a group of individuals that have the same needs or qualities. These people are basically the end-users that tend to buy the company’s product. The real estate business is not any different. Read more
Marketing strategies for real estate are probably the biggest challenge for the agency’s marketers. The reason is as simple as it is – the market is volatile and it’s not easy to grab the potential buyers’ attention in such a competitive environment. Read more
Searching for a new home, prospects are looking through dozens of listings daily. They quickly scroll through the offers with empty rooms and tacky interiors before remarkable traditional or virtual property staging catches their eye. Therefore, to put some extra effort into staging is often the only solution for realtors to actually sell properties. Read more
The cost of virtual staging is kind of a mystery for Realtors who used to traditional physical staging. They surely know that the price of a physical one depends on furniture and transport rent, and also includes a staging consultant’s fee.