Typically, to sell an apartment or a house realtors need to create visually appealing imagery of the already furnished interior. This process is called staging. But what is digital staging? Basically, it involves digitally adding decor and furniture to the interior. This way realtors can forget about the constraints of traditional furnishing. They can just acquire the services of a 3D virtual staging company and get photoreal visuals of the furnished space.
Usually, when dealing with vacant homes, realtors have to furnish them first to make them look homey and worth buying. In such cases, many agents choose CGI over physical staging. The reason why they opt for virtual staging for real estate photos is that CG imagery is an effortless and fast solution. See for yourself, they don’t need to rent and transport the furniture, as well as hire movers, a staging agency and photographer. They simply take high-resolution photos of the home, send them to a virtual staging studio – and in just 48 hours the property is fully furnished and ready for sale! Read more
The global pandemic has changed the way realtors and real estate brokers do their business, as well as the idea of home searching for prospects. Precaution measures made it impossible to book actual viewings as freely as before COVID happened, therefore, many realtors switched to 360° view tours. Being two years into the pandemic, buyers got used to taking virtual tours before booking actual viewings, so a digital tour became a must-have for realtors. But how to make a real estate virtual tour work for you and increase your sales? Read more
In order to draw the attention of modern prospects to real estate offers, realtors and brokers cannot go for anything less than Instagram-worthy photos in their listings. There’s simply no other way to stand out from thousands of competitors on the same platforms. What one needs to know in order to get amazing images is that they have two options that both include photo editing software for real estate. Read more
Effective real estate promo and marketing campaigns should be built around jaw-dropping property images. However, most of the homes that realtors deal with are far from looking stunning or even livable. Vacant houses are uncozy while as-is properties are too shabby. In such cases, one can opt for physical or virtual home staging for realtors to help the cause. Read more
Selling an empty house could be tricky even for experienced realtors. Since such a property demonstration lacks attractive features and doesn’t look homey, prospects often pass by. For the better presentation of the house, an agent has to find a way to furnish it with stylish items and decor. They can hire an interior decorator for physical furniture staging or go through the virtual interior design process. Read more
Today, many real estate agents don’t see a property brochure as a relevant promo and marketing tool. Partly because, according to surveys, 50% of prospects found their new homes on the internet. That means a print brochure runs the risk of becoming an addition to online listings with no value on its own. Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
There is so much information on real estate marketing solutions out there that realtors easily get puzzled on which tips to try first. Some might work, while others are just gimmicks. With a guide like this one, there’s no need for realtors to go by trials and errors — they just pick time-tested solutions and incorporate them into their business. Read more
According to the National Association of Realtors, there are currently 2 million active real estate licenses in the USA. This means that competition in the market is very fierce so every potential client counts. Building lasting connections with customers is vital, so realtors have to be laser-focused when it comes to email marketing for real estate agents. Read more