CG technology breaks new ground for all businesses — from architecture and product design to the Hollywood movie industry. Of course, it also affects the real estate market and realtors’ workflow. Read more
Posts
Print marketing still plays an important role in on ground or guerrilla marketing campaign. Moreover, it is more effective for small real estate businesses with a focus on a local reach. It generates local brand awareness and leads clients directly to its premises.
Selling empty houses is an endurance test that falls on every realtor and real estate marketer. Even if the floor layout is convenient and construction materials are of high quality, prospects still dawdle on buying the house because all they thrive for is a cozy homey atmosphere. Yep, the struggle is real! Read more
The real estate market is bursting with offers from realtors and real estate agents. A huge number of listings lead to such an intense competition that all offers look the same and can’t be embedded in prospects’ minds. Read more
Real estate agents have been staging homes for a while as a way to attract customers. In the earlier days, this involved photography of physically staged furniture. With the popularity of 3D visualization and the rise in online shopping, however, realtors are increasingly adapting to remodeling furniture for virtual staging. Read more
Just as digital solutions have replaced traditional photosets for manufacturers, virtual staging is slowly but surely replacing physical staging for realtors and real estate marketers. Virtual furniture arrangement is a reasonable solution in cases when properties look on the photo much worse than they are in life. Let’s be honest, empty houses don’t sell well because it’s impossible to catch prospects’ attention with photos of white empty boxes. Therefore, a realtor needs to find a way to get stunning lively visuals for listings quickly and economically. Read more
Every real estate marketer and realtor is fully committed to present properties at their best. Eloquence, physical or virtual staging, photo editing — whatever it takes, they will do it. To keep up with the modern real estate market demands and save budget at the same time, realtors often do virtual staging themselves in staging apps. However, although applications are a free and fast option, they don’t provide the most realistic virtual staging. Staging in the app is often of bad quality and looks so amateurish — you won’t catch a client with stuff like that. Read more
Looking at the ever developing real estate market today, realtors and marketers just have to look for new creative solutions for selling outdated homes to stay relevant. The thing is, photographs of obsolete houses in the listings don’t attract prospects so the cost of advertising doesn’t justify itself. Therefore, there’s no doubt in any experienced realtor’s mind that it’s time to fix the property’s look using home remodeling. Read more
Many realtors use virtual staging services to boost their sales rates. But they often struggle to tell pro staging from amateurish. They might not know how photorealistic staged images can be and, as a result, they settle for rather mediocre quality. Needless to say, those pictures do nothing to help real estate agents with their sales. Read more
For real estate, the decent presentation of the property is of key importance — you can’t sell a house using only a text description and a black and white 2D drawing. To create a competitive offer, realtors and real estate marketers need to provide high-quality photos of each room. Read more