When working with as-is properties, realtors face uncozy empty rooms, tons of clutter, stains, and outdated finishings. Without work done, such houses can’t be sold at a fair price. Even if the property has a perfect layout and a big backyard but looks tacky and shabby, prospects most likely will turn their back on it. Thus, agents have to do staging to sell it. Read more
Selling empty properties on the luxury real estate market is quite a challenge for realtors. A vacant house looks uncomfortable and deserted, especially if it is a large and spacious expensive dwelling. To make this place feel like home, realtors have to rent or buy first-class furniture and hire decorators for luxury home staging. All in all, depending on the cost of a house and its square footage, the price of physical staging can go up to tens of thousands of dollars. Read more
More than anything in the world aspiring real estate agents want to know how to start a successful business and boost their sales. They google tips and shortcuts but with all the abundance of information, it is still difficult to determine which promo methods work best at the very start of a career. Read more
When planning a marketing campaign, most beginner realtors start to search the internet for pro tips. Soon they notice how many strong competitors they have on the market. Some of them have been running effective promo campaigns using advanced marketing materials for realtors and cutting-edge CG tools. As a result, they are on top of the game. How can an aspiring real estate agent achieve the same result and even keep ahead of the competition? Read more
Experienced realtors know that posting listings with pictures of empty houses and a formal short description is not the most effective sales method. Faceless listings are boring, and once a prospect gets bored, you risk losing them to your competitors with more luring offers. So, if you want to get ahead of all other realtors, consider using a new strategy, i.e. real estate storytelling. Read more
Rapidly growing competition in the real estate market revealed how hackneyed and predictable promo strategies have become. The market is simply overflowed with similar offers! Only advanced realtors who keep experimenting with various marketing tools are able to stand out from the crowd. Thus, if you want to stay on top of the game, you should master the art of creative marketing for real estate. Read more
The power of 3D technology can’t be overestimated — it literally creates a new reality and is popular in architecture, product design, game and film industries. We say the time has come for realtors and real estate marketers to try a cutting-edge real estate presentation in 3D.
Online real estate platforms provide prospects with an enormous variety of choices. This abundance, though, leads to high competition on the market and customer selectivity. Modern buyers can easily scroll through the listing and if its photos aren’t catchy enough, they simply choose a competitive offer with a luxury home 3D tour. As a result, listings with photos are gaining fewer views and no one calls for property viewings. Read more
Buying a home is an amazing and exciting experience the buyer will never forget. In order to pick the house of their dreams, they flip through hundreds of listings, choosing only a few of them to review. Why so? It’s not so much about the price as about a home presentation.
When it comes to staging empty and shabby properties, realtors face a difficult choice. Physical staging is too expensive and effort-consuming — you have to take out old furniture, rent new one, hire movers, etc. Read more