Selling an empty house could be tricky even for experienced realtors. Since such a property demonstration lacks attractive features and doesn’t look homey, prospects often pass by. For the better presentation of the house, an agent has to find a way to furnish it with stylish items and decor. They can hire an interior decorator for physical furniture staging or go through the virtual interior design process. Read more
Today, many real estate agents don’t see a property brochure as a relevant promo and marketing tool. Partly because, according to surveys, 50% of prospects found their new homes on the internet. That means a print brochure runs the risk of becoming an addition to online listings with no value on its own. Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
There is so much information on real estate marketing solutions out there that realtors easily get puzzled on which tips to try first. Some might work, while others are just gimmicks. With a guide like this one, there’s no need for realtors to go by trials and errors — they just pick time-tested solutions and incorporate them into their business. Read more
According to the National Association of Realtors, there are currently 2 million active real estate licenses in the USA. This means that competition in the market is very fierce so every potential client counts. Building lasting connections with customers is vital, so realtors have to be laser-focused when it comes to email marketing for real estate agents. Read more
Selling fixer-upper homes is always a challenge for real estate agents and brokers. As-is property is often shabby and outdated — there are cracks in the ceiling, worn-out parquet, stains on the wallpaper, etc. In such cases, agents have to use either physical or virtual interior renovation design to improve the repair. Read more
When working with as-is properties, realtors face uncozy empty rooms, tons of clutter, stains, and outdated finishings. Without work done, such houses can’t be sold at a fair price. Even if the property has a perfect layout and a big backyard but looks tacky and shabby, prospects most likely will turn their back on it. Thus, agents have to do staging to sell it. Read more
Selling empty properties on the luxury real estate market is quite a challenge for realtors. A vacant house looks uncomfortable and deserted, especially if it is a large and spacious expensive dwelling. To make this place feel like home, realtors have to rent or buy first-class furniture and hire decorators for luxury home staging. All in all, depending on the cost of a house and its square footage, the price of physical staging can go up to tens of thousands of dollars. Read more
Virtual furniture staging is becoming extensively used by realtors since it is a digital solution that is more budget-friendly than physical staging. Read more
Selling an empty and outdated house, realtors realize that they must give the property a cozy and lived-in look to win a client. And if you don’t know where to start, consider investing in kitchen staging first as the kitchen is the heart of a home, a place where the whole family gathers. By revamping just this one room, you will make your listing look more homey and attractive in an instant. Read more