According to Forbes, social media has become a major aspect of the real estate business. And it comes as no surprise since more and more realtors use socials to expand their network and boost their businesses. Surely, it would be easier to stand out from the competition if one had bulletproof social media marketing tips for realtors at hand. But where to get those? Read more
Today, many real estate agents don’t see a property brochure as a relevant promo and marketing tool. Partly because, according to surveys, 50% of prospects found their new homes on the internet. That means a print brochure runs the risk of becoming an addition to online listings with no value on its own. Read more
When prospects are looking for new homes on the internet, they usually click listings with fully-furnished houses first. Numbers prove it — according to statistics, staging helps to sell properties 73% faster! The truth is, photos of empty houses look unattractive, especially when they are next to competitors’ offers with stylish homey interiors. So staging a house without furniture is necessary for realtors if they want to get more attention from potential buyers. And there are basically two options — virtual staging or a physical one. Read more
According to the National Association of Realtors, there are currently 2 million active real estate licenses in the USA. This means that competition in the market is very fierce so every potential client counts. Building lasting connections with customers is vital, so realtors have to be laser-focused when it comes to email marketing for real estate agents. Read more
When aspiring realtors do their research on real estate marketing tools they need for their career, they get overwhelmed by the number of articles on the topic. However, are all these tips still relevant? The market changes every year so real estate agents and brokers might need a new guide on necessary promo materials. Read more
When working with as-is properties, realtors face uncozy empty rooms, tons of clutter, stains, and outdated finishings. Without work done, such houses can’t be sold at a fair price. Even if the property has a perfect layout and a big backyard but looks tacky and shabby, prospects most likely will turn their back on it. Thus, agents have to do staging to sell it. Read more
Selling empty properties on the luxury real estate market is quite a challenge for realtors. A vacant house looks uncomfortable and deserted, especially if it is a large and spacious expensive dwelling. To make this place feel like home, realtors have to rent or buy first-class furniture and hire decorators for luxury home staging. All in all, depending on the cost of a house and its square footage, the price of physical staging can go up to tens of thousands of dollars. Read more
Selling an empty and outdated house, realtors realize that they must give the property a cozy and lived-in look to win a client. And if you don’t know where to start, consider investing in kitchen staging first as the kitchen is the heart of a home, a place where the whole family gathers. By revamping just this one room, you will make your listing look more homey and attractive in an instant. Read more
Realtors who have been on the market for a long time know that selling empty properties is quite a challenge. Such houses all look the same in the photos — unattractive and characterless. Therefore, it’s too difficult for prospects to imagine this property as their home, and they opt for another more tempting offer. However, realtors can solve this problem by using physical staging or virtual house design. Read more
Experienced realtors know that posting listings with pictures of empty houses and a formal short description is not the most effective sales method. Faceless listings are boring, and once a prospect gets bored, you risk losing them to your competitors with more luring offers. So, if you want to get ahead of all other realtors, consider using a new strategy, i.e. real estate storytelling. Read more