Virtual staging services always come in handy when Realtors strive to sell empty or shabby properties. No matter how professional is a photographer, these dwellings look dismal and uninviting on photos.
Unfortunately, because of these pictures, a listing never attracts prospects — even a house with the good location and layout can remain idle because of its failed photos. In such cases, Real Estate Agents order physical or virtual staging to furnish a property and refresh its look. However, choosing traditional furniture arrangement, Realtors face crazy expenses on furniture rent, movers and transport.
On the other hand, virtual staging is an effective alternative that works both for interiors and exteriors. Using it, Agents don’t have to spend money on physical staging and house renovation to get attractive images. All they have to do is to provide a CG studio with high-quality photos of a property and their suggestions on style.
Surely, CG technologies are developing rapidly, so lots of virtual staging services from various providers are turning up on the market. Realtors, on the other hand, want to find the best solution to save money and get jaw-dropping images at the same time. But how to choose a professional contractor in the first place and not make a mistake? For a start, Realtors need to learn what digital staging tools exist and when to use them. As a professional virtual staging studio, we made a list of 6 key types of virtual staging services that every Real Estate Agent should know.
#1. Virtual Furniture Layout for Empty Dwellings
CG Artists can turn an unattractive empty property into a stylish home everybody dreams of. With the help of CG technologies, they place furniture to the photos of empty rooms, add nice decor, plants, wall art — and voilà! — a dull vacant space turns into a cozy sophisticated home.
Thanks to CG technologies, virtual staging specialists can provide images of photorealistic quality. Surely, it depends on the skills of CG Artists and computer resources. That’s why professional 3D studios are a better choice for virtual staging services – they hire qualified Artists and buy the newest software so they can guarantee awe-inspiring home staging CG pictures, indistinguishable from traditional photos.
#2. Fascinating Digital Re-Styling
Virtual restyling is a digital replacement of existing furniture and decor with new pieces. It is especially useful for upgrading outdated real estate photos. Using special software, 3D Artists can get rid of old furniture and all sorts of unattractive stuff like fridge magnets and owner’s personal belongings from the photos. After that, they choose the best suitable furniture, accessories and art to fill blank walls and inject more personality to the dwelling.
As a result, a Realtor gets photos of a fresh modern dwelling without spending money on removing old furniture and renting staging pieces. Virtual staging services reveal the potential of an old property and give prospects an idea of how the housing may look with small updates and new stylish furniture.
#3. Virtual Interior Renovation
Virtual interior renovation works perfectly for a worthy dwelling that is not in demand despite a good layout and high-quality building materials. Sometimes these benefits can’t win prospects’ attention because interiors are in bad condition and discourage potential buyers in the first place. In such cases, photos just don’t do justice to the property because a dwelling itself has other significant advantages. Therefore, no matter how much money a Realtor invests in a promo of such a listing, prospects most probably will skip it.
Surely, not every home seller wants to spend money on its renovation before putting real estate on the market. In such cases, virtual staging is the best solution that will make a dwelling look attractive without its physical renovation. CG Specialists can refresh or completely update tacky interiors using modern digital technologies. With a virtual renovation, they can change finishing materials, wall color and floorings so the house will become more presentable for potential buyers.
#4. Spectacular 3D Floor Plans
Architectural drawings are a stumbling block for many prospects — not everyone can read them. For such customers, all rooms on 2D drawings look like lines with some gaps and numbers. Нence, prospects can’t understand a layout and premises parameters, and, of course, can’t envision this drawing as a real home. That’s why a 3D floor plan works better for listings — it’s a digital model that showcases a dwelling in 3D.
Looking at the 3D floor plan, potential customers can get the whole picture of a property — they can see a 3D model of the entire house and understand the location of all premises. Moreover, a 3D plan shows important architectural benefits of a dwelling, such as big windows or glazing walls that are impossible to understand from 2D drawings. It also showcases how spacious and capacious this property is — better than any drawings or photos.
#5. Powerful Exterior Transformation
An exterior renovation is a cool service for outdoor home presentation. It is especially useful for nice houses with slight drawbacks, like a neglected garden or a bad lawn. In such cases, it only needs a little help to get an attractive look so Realtors can show prospects that real estate is worth its money. In these circumstances, virtual staging services are the best way to draw prospects’ attention to a property with good architecture and location, without making its actual exterior renovation.
CG Artists can slightly improve the look of a house — remove unnecessary elements from a photo, repaint walls, and even create a green lawn and plant flowers in front of a porch. For prospects who buy a house in its current condition, digital renovation could become a great assistance for future changes. With the help of CG imagery buyers can understand what can be done for a property and how to recreate this stunning look in real life.
#6. Immersive Virtual 360° Tour
A 360° virtual tour is one of the most powerful virtual staging services that showcases a property in all its glory. It is based on a rendered 3D model of the entire house. Using this tool, prospects get the opportunity to examine every room by switching and rotating cameras, as well as zooming every interior detail.
Moreover, this interactive service recreates a feeling of real presence inside of a dwelling. Moving around the house, future owners can check out its stylish interiors and immerse into the nice cozy atmosphere, created by CG Artists. A virtual 360 tour is a reasonable solution for Realtors who sell real estate abroad, or have busy foreign clients that can’t come to the viewing.
Thanks to the development of CG technologies, virtual staging services help Realtors to sell more without unnecessary costs. These digital tools can solve various problems — from filling empty rooms with furniture to making a complete interior and exterior virtual renovation. In addition, virtual staging for real estate marketing is multifunctional and can be used for online and offline promo, client presentations and email campaigns.
Got interested in new opportunities for real estate marketing? Order virtual staging services from our studio and you will get stunning photorealistic pictures without spending money on physical staging and renovation.