Realtors who have been on the market for a long time know that selling empty properties is quite a challenge. Such houses all look the same in the photos — unattractive and characterless. Therefore, it’s too difficult for prospects to imagine this property as their home, and they opt for another more tempting offer. However, realtors can solve this problem by using physical staging or virtual house design. Read more
Experienced realtors know that posting listings with pictures of empty houses and a formal short description is not the most effective sales method. Faceless listings are boring, and once a prospect gets bored, you risk losing them to your competitors with more luring offers. So, if you want to get ahead of all other realtors, consider using a new strategy, i.e. real estate storytelling. Read more
What makes a real estate listing an effective sales tool? Of course, its efficiency and conversion directly depend on every single visual — from property photos to floor plans. Traditional 2D drawings are often too complicated to understand for anyone but engineers. Read more
Selling properties starts with home staging photography and only the most impressive photos work for listings and ads. But no matter how good the angle and lighting setting are, pictures of an empty house don’t help to sell it. Vacant properties look completely uncomfortable and uninhabitable on the photos so prospects would prefer another offer that feels like a real home. All in all, realtors and real estate marketers need to order either physical or virtual staging to get decent house photography. Read more
The Internet made it so easy for realtors and real estate marketers to virtually promote listings and sell properties. All you have to do is take pictures of the house, add text description, post the listing and wait for prospects to call. But it not always goes smoothly.
Buying a home is an amazing and exciting experience the buyer will never forget. In order to pick the house of their dreams, they flip through hundreds of listings, choosing only a few of them to review. Why so? It’s not so much about the price as about a home presentation.
When it comes to staging empty and shabby properties, realtors face a difficult choice. Physical staging is too expensive and effort-consuming — you have to take out old furniture, rent new one, hire movers, etc. Read more
Virtual furniture design is a perfect solution to fill vacant rooms with furnishings and renew old house with stylish furniture pieces. Using 3D technology, CG artists can completely transform the interior or improve it by making small changes to the furniture design itself. Read more
The key to selling a property is showcasing to prospects its sophisticated interiors in all their glory. A living room has to look welcoming and elegant, the dining room must be cozy and spacious enough for family gatherings. As for a bedroom, it should be the most serene and intimate space in a house. No surprise, prospects have especially high expectations for it. Read more
3D programs and 2D graphic software simplified the presentation of properties and made life easier for realtors and real estate marketers. After all, CG imagery solves their biggest problem — how to sell empty and outdated houses at a good price without the actual remodeling of real estate. Read more