What makes a real estate listing an effective sales tool? Of course, its efficiency and conversion directly depend on every single visual — from property photos to floor plans. Traditional 2D drawings are often too complicated to understand for anyone but engineers. Read more
The Internet made it so easy for realtors and real estate marketers to virtually promote listings and sell properties. All you have to do is take pictures of the house, add text description, post the listing and wait for prospects to call. But it not always goes smoothly.
Buying a home is an amazing and exciting experience the buyer will never forget. In order to pick the house of their dreams, they flip through hundreds of listings, choosing only a few of them to review. Why so? It’s not so much about the price as about a home presentation.
When it comes to staging empty and shabby properties, realtors face a difficult choice. Physical staging is too expensive and effort-consuming — you have to take out old furniture, rent new one, hire movers, etc. Read more
The key to selling a property is showcasing to prospects its sophisticated interiors in all their glory. A living room has to look welcoming and elegant, the dining room must be cozy and spacious enough for family gatherings. As for a bedroom, it should be the most serene and intimate space in a house. No surprise, prospects have especially high expectations for it. Read more
Real estate practitioners and photographers are aware that it is impossible just to Photoshop out the brown grass in the backyard or an ugly, old sofa in the living room. In this case, that would be a sort of misrepresentation of the current state. But creating a brand new look against the old one does not lie about the state of the property. It showcases how it could look, had it been ‘beautified’ a bit. And that’s the main purpose of virtual furniture placement. It’s about conveying the true potential of the home, demonstrating its best selling points, and giving the reasons to see it as “the one” for home buyers. Virtual furnituring especially makes sense for vacant houses.
Virtual staging is a modern solution that real estate marketers and realtors use to sell outdated and empty homes. Such properties require whichever type of refreshment — from complete renovations to simple virtual staging examples of replacing furniture and decor. Read more
Nowadays, brokerages have all the chances to sell quickly any kind of property, even fixer-upper, thanks to professional virtual staging. The technology allows presenting a home under the “right sauce”. For example, after making the light shining off the gorgeous pendants or, it can look in a brand new way. Besides, it addresses many challenges realtors face, such as selling empty houses, as-is property, or houses with cluttered zones. Digital staging not only does it in a creative way, but it also saves time and money.