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REAL ESTATE BROKER: 7 TRAITS OF A SUCCESSFUL AGENT

Real Estate Agents

There are millions of real estate brokers who work in all kinds of places and niches, helping people buy and sell their properties at the most optimum rates possible. While most of these realtors do their job decently and diligently, there are always a few who stand out of the crowd with their high-quality services and exceptional customer satisfaction rates. Not only do they get homes and commercial properties sold fast and at good rates, they are also popular among other real estate workhorses – from movers to bankers. Read more

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REAL ESTATE PROMOTIONAL ITEMS: WHAT TO INCLUDE IN A PRINT MARKETING CAMPAIGN

Promo items for real estate: print marketing

Print marketing still plays an important role in on ground or guerrilla marketing campaign. Moreover, it is more effective for small real estate businesses with a focus on a local reach. It generates local brand awareness and leads clients directly to its premises. 

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HOW TO STAGE A HOUSE: 5 WAYS A REALTOR CAN DO IT

Virtual House Staging for a Spacious Living Room

Selling empty houses is an endurance test that falls on every realtor and real estate marketer. Even if the floor layout is convenient and construction materials are of high quality, prospects still dawdle on buying the house because all they thrive for is a cozy homey atmosphere. Yep, the struggle is real!     Read more

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COMMERCIAL REAL ESTATE: HOW TO MAKE AN OFFER EXCLUSIVE

commercial real estate for startups

Being a commercial real estate agent is not an easy job, especially nowadays, when more and more people are becoming entrepreneurs. They move to big cities to found revolutionary tech startups, open vegan cafes, start organic cosmetics brands, and so on. Then there are video bloggers, photographers, designers, makeup artists – people who started out from their own bedrooms, now looking for professional studio spaces to rent. Those people are fueled by their own enthusiasm and creative ideas, but making rational business decisions might not be their strong suit just yet. Such clients often don’t fully understand what exactly they need when it comes to renting commercial real estate. Therefore, it takes a lot of time and countless tours to find the right place for them.

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REAL ESTATE LISTING PRESENTATION: HOW TO MAKE IT SUPERB

A Modern Open Kitchen for a Real Estate Listing

The real estate market is bursting with offers from realtors and real estate agents. A huge number of listings lead to such an intense competition that all offers look the same and can’t be embedded in prospects’ minds.  Read more

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3DS MAX VIRTUAL STAGING: 7 ADVANTAGES OVER OTHER SOFT

Virtual Staging in 3ds Max: Benefits

Nowadays, virtual staging software provides realtors with the opportunity to create online real estate listings and market houses within 1 week or less. Otherwise, it used to take 2 or 3 weeks to stage a house, get photos ready for online placement, and then create actual listings. Sellers, in their turn, also benefit from having their homes listed faster. Therefore, traditional staging is becoming more and more outdated.

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VIRTUAL STAGING PRICING: 5 THINGS THAT DEFINE IT

A Virtually Staged Living Room

Just as digital solutions have replaced traditional photosets for manufacturers, virtual staging is slowly but surely replacing physical staging for realtors and real estate marketers. Virtual furniture arrangement is a reasonable solution in cases when properties look on the photo much worse than they are in life. Let’s be honest, empty houses don’t sell well because it’s impossible to catch prospects’ attention with photos of white empty boxes. Therefore, a realtor needs to find a way to get stunning lively visuals for listings quickly and economically. Read more

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VIRTUAL STAGING BEFORE AND AFTER: 5 AWE-INSPIRING USAGES FOR SMM

Before and after virtual staging: ways to use in SMM

Nowadays, many real estate agents are looking to break into social media for their business. They use 3D imagery that shows the selling properties in the best possible ways. One of them is virtual staging before and after. Such an approach is dictated by current trends on social media and throughout the Internet. 

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MOST REALISTIC VIRTUAL STAGING: 5 WAYS 3D ARTISTS CAN ACHIEVE IT

A Virtually Staged Bedroom in Earthy Tones

Every real estate marketer and realtor is fully committed to present properties at their best. Eloquence, physical or virtual staging, photo editing — whatever it takes, they will do it. To keep up with the modern real estate market demands and save budget at the same time, realtors often do virtual staging themselves in staging apps. However, although applications are a free and fast option, they don’t provide the most realistic virtual staging. Staging in the app is often of bad quality and looks so amateurish — you won’t catch a client with stuff like that. Read more

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VIRTUAL HOME REMODELING: 5 REASONS REALTORS NEED TO TRY IT ASAP

A Virtually Remodeled Living Zone

Looking at the ever developing real estate market today, realtors and marketers just have to look for new creative solutions for selling outdated homes to stay relevant. The thing is, photographs of obsolete houses in the listings don’t attract prospects so the cost of advertising doesn’t justify itself. Therefore, there’s no doubt in any experienced realtor’s mind that it’s time to fix the property’s look using home remodeling. Read more

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