The internet has firmly established itself as the go-to place for property shoppers. After all, 99% and 90% of millennials and baby boomers respectively start their search for homes online. More so, according to 47% of realtors, the highest quality leads come from social media. Read more
The popularity of the internet has fundamentally changed how marketing in real estate works. Gone are the days when yard signs showed properties were on sale – as many as 51% of homebuyers in the United States today rely on online purchases. Read more
When a realtor strives to sell empty properties or outdated houses, they have to provide attractive images to catch prospects’ attention. Therefore, they choose real estate photo enhancement as a budget-saving option to get outstanding pictures for listings. Read more
Spotting the target market allows companies to work out effective marketing strategies. Usually, it is defined by a group of individuals that have the same needs or qualities. These people are basically the end-users that tend to buy the company’s product. The real estate business is not any different. Read more
Marketing strategies for real estate are probably the biggest challenge for the agency’s marketers. The reason is as simple as it is – the market is volatile and it’s not easy to grab the potential buyers’ attention in such a competitive environment. Read more
Staging a house that’s up for sale has been a common practice amongst real estate agents for decades. Decluttering the living spaces, bringing in furniture, accessories, and plants can help buyers envision themselves living in the house.
When surveying the real estate market, people are not simply looking for listings. They are curious about lifestyles they can potentially have in a home. That’s why real estate agents should create a particular narrative in their listing of what it’s like to live in a place they offer. Read more
Searching for a new home, prospects are looking through dozens of listings daily. They quickly scroll through the offers with empty rooms and tacky interiors before remarkable traditional or virtual property staging catches their eye. Therefore, to put some extra effort into staging is often the only solution for realtors to actually sell properties. Read more
83% of buyers’ agents concluded that staging made it easier for potential owners to see the selling homes as their futures ones, according to the National Association of Realtors’ 2019 study. However, a lot of real estate agents still avoid it. Read more
